The NON-ZERO Ethereum-based platform is a revolution of the broker-client relationship in the CFD trading industry. NON-ZERO allows brokers to redistribute warehousing net revenues back to their loss-making clients, rebalancing the relationship and building a community ecosystem.
What is Non-Zero?
Non-Zero is a loyalty and reward platform designed for retail Brokers in the FX industry.
It allows you as a broker to achieve higher trading volumes and gain market share.
This powerful marketing tool uses blockchain technology to give you a competitive advantage over non-adopting brokers who have been using outdated marketing tools over the past decade such as educational webinars, bonuses, Higher leverage., etc.
How does it work?
Analyzing and breaking down a broker revenue over a certain period, we find that most of a broker’s revenue comes from spreads and commissions while a smaller percentage of it (20-25%) comes from the PL of unhedged positions. Brokers carry such trades on their balance sheets to guarantee best and fastest execution of client orders.
This portion of a broker’s revenue is inconsistent and unpredictable. Whenever it is positive, the broker can invest it in the NZO token, reward clients who have had trading losses and contributed to that portion of the revenue. A trader who made losses and was rewarded loyalty tokens will most likely reinvest these tokens into trading to try and make up his losses. This will result in higher spreads and commissions for brokers while reducing downside risk for traders.
Benefit for brokers:
Brokers do not only gain from more spreads and commissions. Adopting brokers will attract clients of other brokers who do not offer this compensation and might even expand the total market share by attracting clients who have not traded before and were afraid of the downside risk of trading
Once the token is live, clients will have access to many benefits from the network and services from several industries.
We truly believe in Non-Zero, the message, the added value and the ethic… It is expected that early adopting brokers will benefit the most from being among the first to market with a new superior value proposition that will attract more clients and volumes for them.
The Non-Zero token platform will serve to strengthen the existing value proposition of adopting brokers and serve as a complement to existing client acquisition approaches like marketing and rebates which are paid upfront rather than on the back end.